You may be wondering why I have a picture of myself wearing a ridiculous mustache or maybe you’re curious why I have a picture of myself in boxers on the “about me” section of my blog. The answer is simple; they are testaments to what it is I love about marketing; grabbing the consumer’s attention, holding it and creating a valuable, memorable experience for him or her throughout the product’s lifecycle. In this case the product is me, Matthew Epstein.
Like chess, marketing is a game of strategy and positioning in which your next move ensures whether or not the buyer purchases your product amongst a sea of alternatives which may be similar, or even better than your own. And just like chess, I hate losing. From market research, to messaging and positioning, all the way to developing the product marketing collateral like brochures and websites I do what I do for that one moment – the moment in which the consumer has two products in their cart, they put your competitors product back on the shelf and they bring yours to the register.
That’s why I’m a product marketer and digital strategist. That’s why I’m ok plastering my professional profile with ludicrous images of me in a James Bond suit with a Burt Reynolds mustache. With a proven record managing and marketing product lines from cradle-to-grave, what drives me is developing winning products in a hyper-competitive business world filled with tweets and likes.
Click one of the images below to see some of my latest work.
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